Communication

« We have developed a different identity and communication that breaks the codes of the real estate sector while echoing our values »

Julien Haussy
Founder and Director of Espaces Atypiques

We have developed a distinctively different identity and communication style unlike any other in the property industry to reflect and convey our exceptional, aesthetic and empathetic core values.

Espaces Atypiques has always challenged and transcended the traditional practices of the property market to reinvent the principle and practice of finding exactly the right property. Convinced that our wellbeing begins with the home we live in, our agency network champions a unique value proposition: properties that express who we are, inspire us and give us time to think and be ourselves. To convey this very different perspective and personality developed out of our own unique vision, our focus on people and our appetite for all things beautiful, we have developed a distinctively different identity and communication style unlike any other in the property industry to reflect and convey our exceptional, aesthetic and empathetic core values.

Our strong logo is designed to spark the imagination with a colourful and highly recognisable identity with a striking orange border, while our communication style highlights our innate creative twist.

Our press and poster campaigns reinvent well-known French expressions by giving them new meaning. They spark our imagination: À chacun sa loftstory, Jamais deux sans toit, Avoir un poêle sous la main, Défense de ne pas entrer. But no matter how creative our communication, its central focus is always on presenting property – your property – to maximum advantage.

Pattern 1
Pattern 2

Our media profile

Press

“Espaces Atypiques invests throughout the year in the national and local press through major advertising campaigns with CSP+ affinitary targets. ”

As for inspiration, we work with the architecture, decoration, design and lifestyle press with AD Magazine, Elle Déco, Marie-Claire Maison, IDEAT, Art Travel, Architecture à Vivre, Résidences Décoration, Hotel & Lodge, Figaro Magazine, etc.

On the investor side, we focus on the business press, news, investments with Forbes, Private Wealth, Challenges, Les Echos Patrimoine, Le Figaro, Capital, etc.

We also publish our ads on high-end real estate magazines such as Properties le Figaro, Houses and Apartments, Private Surface, Logic Immo…

Digital

With its 16 million unique visitors and 55 million page views per year, the Espaces Atypiques website has since its creation, been a privileged and efficient tool allowing it to become today the 1st most visited website among all networks high-end real estate.

Our digital actions are reinforced by a natural and paid search strategy, as well as advertising campaigns on high-end websites that ensure our visibility with a targeted clientele. We are present on the main real estate ads sites: Belles Demeures, Se Loger, Propriétés Le Figaro, Résidences Immobilier…

Finally, we have a national file of 200,000 clients, allowing us to communicate effectively and select contacts based on need and budget.

Posters

Our agencies all over France communicate as closely as possible with their customers. Our campaigns speak to urban signage in high-traffic locations by targeting high-end customers to ensure significant local awareness.

We are also present on the big screens of cinemas in many cities of France.

Advertising TV

Television – Cinema

Espaces Atypiques is present on television, especially on BFM TV with its commercial film in our image: shifted.

A brand-name film with a quirky spirit that invites viewers to discover the universe of Espaces Atypiques and also invites them into the dark rooms of many cities in France.

Blog

Trends, inspirations and lifestyle

The diary of a passionate team that sheds light on contemporary and atypical real estate and its latest innovations, initiatives and trends, who shares his passion for architecture and housing in general, but also for people who are fully committed to these new ways of life.

The magazine Espaces Atypiques - Vivre Autrement

The brand magazine

Living Differently, our new magazine Immobilier, Tendances, Lifestyle offers in 176 pages an immersion in the atypical lifestyle.

Distributed to 85,000 copies nationally within the agencies and also distributed in collaboration to subscribers of Le Point magazine, it is published twice a year.

Social media

An impactful social-media strategy and a very large community of over 560,000 followers are developed on our social networks, both nationally and locally : Facebook, Instagram, TikTok, Youtube, Pinterest and Linkedin.

Espaces Atypiques in the press

20.06.2024
Location saisonnière : Pas de Jackpot pendant les JO
Le Nouvel Obs
13.06.2024
Immobilier : une somptueuse demeure du XVIIe siècle avec piscine et parc en Charente-Maritime
les echos

An international network

Espaces Atypiques gives your property exceptional international visibility on many of the leading property advertising portals in 120 countries, with an audience of tens of millions of potential buyers.

Properties that won’t go unnoticed ! Known and recognised abroad, the Espaces Atypiques network advertises in international publications distributed in a large number of countries: Propriétés Le Figaro, which operates in some fifteen countries (Canada, Portugal, United Arab Emirates, etc.), Résidences immobilier, Artravel and Architectures à vivre.

The Espaces Atypiques website is fully bilingual (French/English), and benefits from excellent international referencing. Regularly consulted by thousands of Internet users abroad, it is the portal of choice for anyone interested in property off the beaten track.

 

Royaume Uni

 

Irlande

 

Espagne

 

Autriche

 

Belgique

 

Luxembourg

 

Italie

 

Russie

 

Pologne

 

Roumanie

 

Portugal

 

Ukraine

 

Monaco

 

Bulgarie

 

Allemagne

 

Serbie

 

Estonie

 

Lettonie

 

Tchéquie

 

Slovaquie

 

Grèce

 

États-Unis

 

Canada

 

Colombie

 

Mexique

 

Chili

 

Panama

 

Chine

 

Inde

 

Singapour

 

Hong Kong

 

Macao

 

Japon

 

Thailande

 

Birmanie

 

Malaisie

 

Indonésie

 

Philippines

 

Cambodge

 

Turquie

 

Émirats arabes unis

 

Quatar

 

Maroc

 

Algérie

 

Tunisie

 

Sénégal

 

Afrique du sud

 

Australie

 

Fidji

 

Nouvelle Calédonie

 

Polynésie française

 

Papouasie Nouvelle Guinée

Our media & communication partners
Publicis Media Connect

All of our campaigns

14 Septembre

International agency

4uatre

It’s 4uatre

St John's

True showcase of the brand

CyberCité

SEA SEO Agency

Newsletter

Subscribe to our Espaces Atypiques newsletter and escape to unique and magical places.

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
Newsletter